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Hi, I am Howard - founder of @americanstyle (8M+). 
I help influencers & brands grow on Instagram with my formula.

I collaborated with brands such as DW, American Eagle, Forever 21, NA-KD, Fashion Nova, Showpo, Galia Lahav, etc., to promote on Instagram.


Unlock your life with my digital courses.

Being an influencer is about embracing your life, pursuing your dream, cultivating your interest, and cherishing your freedom.



Are you stuck in a 9-5 job, feeling like you’re lacking the freedom to express your true self?

Do you feel dissatisfied with life, feeling like you’re not earning enough money for the work you put in?

Do you dream of starting an influencer journey but are unsure about where to begin?

Are you constantly running out of content ideas, struggling to create viral content, and finding it hard to grow your Instagram following?

Are you uncertain about how to secure brand deals?


If this sounds like you, then my digital courses might pique your interest.



Imagine a life where you’ve left your 9-5 job behind and have the freedom to do what you love.

Picture living the life you want, earning more money than you ever thought possible.

Imagine starting your influencer journey like a pro, never running out of content ideas, and having a step-by-step guide to create viral content.

Imagine experiencing an exponential growth in your Instagram following and learning from how we land brand deals such as DW, American Eagle, Fashion Nova, etc., totaling USD 3M.


Don’t let uncertainty hold you back. Take the first step towards becoming the influencer you’ve always dreamed of being.

Evelyn Bennett

“Howard’s Follower Converting Engine course is a game-changer! It provides clear, actionable steps to grow your Instagram following. I’ve started to see a significant increase in my Instagram followers.”


Lena Müller

“I was skeptical at first, but the Viral Reels Formula course exceeded my expectations! The H.E.R formula has completely changed the way I approach content creation on Instagram. My Reels have never been this popular!”


4.96/5 from 300+ students


How can I help you?

My cold email to Citizen Watch. 
Received this reply from its director.

[Free Email Template] 

This email template is part of the sub-course titled "Landing Brand Deals".
It is a cold email that we send to various brand’s social media managers and directors with the aim of securing brand deals.

Download the email template here that generated USD 3M in brand deals for me.

How can I help you?

Uncover the formula with me: How to make a 163M views Instagram Reels video?

I used my algorithm-hacking Reels formula from the sub-course "Viral Reels Formula" to analyze the viral content of @nicholeciotti.
Below is a YouTube video, lasting 2 minutes, that reveals her secrets.

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How can I help you?

The most effective viewer journey for converting viewers into followers. [Free PDF]

This is a lesson from the sub-course titled "Follower Converting Engine".
I studied various viewer journeys and identified the most effective journey for converting viewers into followers.

Download your copy here.

Aaliyah Johnson

“The Viral Reels Formula course is worth every dollar! My Reels have started getting thousands of views and my follower count has doubled since I started implementing Howard’s strategies.”


Chloe Campbell

“I’ve taken both of Howard’s courses and they’re fantastic! They’re easy to follow, packed with valuable insights, and most importantly, they deliver results!”


4.96/5 from 300+ students


Introducing sub-course 1:

Follower Converting Engine

This course helps you start your Instagram journey like a pro influencer. It includes 3 modules:
1. Your journey to Instagram success
  • How to shape your success on Instagram? 
  • The foundation of your Instagram success 
2. How to build a follower converting engine? 
  • The most effective follower converting journey 
  • Your actionable value(s) that convert 
  • How to get viral Reels video ideas to present your actionable value(s)?
  • How to increase the likelihood that viewers will embark on the most effective follower converting journey?
  • Action steps to build a follower converting engine
3. How to get tens of thousands of views with 0 followers?
  • The initial traffic of your Instagram: your seed influence circle
  • Utilize Instagram SEO and hashtags
  • Participate in story shoutouts for shoutouts (SFS) with other Instagram accounts
  • Co-create content with other influencers
  • Get free features on large theme pages
  • Engage with Instagram accounts in your niche
  • Action steps to build your seed influence circle


Normally USD 99. Now only USD 49.
14-Day Money-Back Guarantee
Lifetime Access

Get Instant Access for $49

Introducing sub-course 2:

Viral Reels Formula

This course helps you create viral Reels like top influencers. It includes 4 modules:
1. Your journey to creating viral Instagram Reels videos
  • How to shape your success on Instagram? 
  • The mastermind behind the creation of viral Reels videos
2. How to create viral Reels videos for your Instagram?
  • How do professional influencers grow exponentially? (Profile-based viral Reels ideas)
  • How to identify your profile-based viral Reels ideas? (Platform-based viral Reels ideas)
  • Action steps to create viral Reels video for your Instagram 


3. The algorithm-hacking Reels formula: H.E.R.
  • H means ..?
  • E means ..?
  • R means ..?
  • Action steps to apply this formula to your content creation process
4. How to build a viral Reels content machine?
  • Action steps
  • How to identify viral Reels videos from influencers within your niche?
  • What are the basic components of a viral Reels video?
  • What are the most important components of a viral Reels video?
  • How to organise the storyboards for viral Reels videos?


Free Bonus: Growth calendar
  • How to plan your Instagram growth?


Normally USD 199. Now only USD 99.
14-Day Money-Back Guarantee
Lifetime Access

Get Instant Access for $99

Introducing sub-course 3 & 4:

Instagram Algorithm Hacks & Landing Brand Deals

Two new courses are scheduled to launch in the first quarter of 2024.

Claire Martin

"The Follower Converting Engine course has been a revelation for my Instagram journey. Howard’s insights and strategies are top-notch. I’ve seen a noticeable increase in my follower count since starting the course.”


Camille Dubois

“The Viral Reels Formula course is brilliant! It has helped me create engaging Reels that get thousands of views.”


Marisol Hernandez

“Howard’s Follower Converting Engine course is a must-have for anyone looking to grow their Instagram presence. The strategies he shares are effective and easy to implement.”


Sierra Garcia

“I’ve taken many online courses, but Howard’s Viral Reels Formula is the best by far. It’s concise, practical, and packed with actionable steps. I can’t recommend it enough!”


4.96/5 from 300+ students


More about me:

Hi, my name is Howard. I have a unique background that has led me to where I am today. In the early 2010s, I started selling women’s fashion online with no prior experience in fashion, marketing, or business. Despite having no sales in the first three months of launching my online boutique, I was determined to find marketing channels that could help me make my first dollar. That’s when I discovered Instagram.

I created a profile for my online shop and started posting content on it, as well as sponsoring influencers. Within a year, my sales had grown to $100k per month and my Instagram profile had grown to 300k followers. Other brands started asking me to get paid for promoting their brands and products, so I started accepting paid promotions from brands. I then spent more time studying the Instagram algorithm and analyzing what makes content go viral on Instagram, as well as influencer profiles that were growing exponentially.

Today, I’ve grown @americanstyle into a fashion community with over 8M+ followers. I collaborated with brands such as DW, American Eagle, Forever 21, NA-KD, Fashion Nova, Showpo, Galia Lahav, etc., to promote on Instagram. Through my experience, I’ve developed a system that has helped me generate a total of $3M in brand deals.

My mission is to share the knowledge and methodologies that I’ve developed over the years at scale to help anyone who wants to be an influencer grow and monetize on Instagram. 

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